Online Advertising

Online advertising is a promisingly growing industry that is grabbing peoples’ attention nowadays especially after its revenue growth that will reach $240 billion by 2019 and it already took over TV ads for the first time as its revenue outstripped to be $66 billion in 2016. It is time to be successfully a part of this booming industry and know how to stand out with your ads.
In this program, participants will learn how to make successful social media campaigns through practicing this practically and discussing various case studies related to this industry

Definition, Terminologies, History, Numbers & Trends

  • Online Advertising Definition & Types
  • Online Advertising History
  • Online Advertising Numbers
  • Online Advertising Trends

 Principals and Concepts

  • Campaign Objectives
  • Campaign Optimization
  • Campaign Measurement

Types of Online Advertising & Platforms

Social Advertising

  • Facebook Advertising
  • Setup & Creation
  • CreativeBanners
  • Targeting
    • Geographic Targeting
    • Demographic Targeting
    • Behavioral Targeting
    • Interests Targeting
  • Budget / Bidding
  • Optimization
  • Bid Management
  • A / B Testing

Reporting (Audience insights) – Report Breakdown

Twitter Advertising

LinkedIn Advertising

  • Creation
  • Optimization
  • Reporting


Google Display Network

  • Introduction to AdWords
  • Campaign Creation
  • Ad Formats
    • Targeting & Placements
      Interests / Topics Targeting
    • Keyword Targeting
    • Language & Location Targeting
    • Placement Targeting

Bidding & Budgets

  • Setting & Managing Bids

Ad & Site Quality

  • Quality Score
  • How It’s Determined
  • Landing Page & Site Quality

Reporting

Case studies

After the completion of this program, participants will be able to:

  • Know the meaning of online advertising and its history.
  • Know how to set objectives for their campaigns.
  • Differentiate between types of online advertising and platforms.
  • Know how to target the right segment.
  • Know how set and manage bids.

 Anyone who is interested in working in the Online Advertising field

  • Program Language: English / Arabic
  • Program Duration: 24 hours
Pay Online