Digital Marketing DiplomaProfessional Digital Marketing Diploma

76% of people feel that marketing has changed more in the past two years than it has in the previous fifty. 

Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales. Digital marketing spend is forecasted to reach over $190 billion worldwide by 2018, as organizations continue to recognize the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximize revenue.
As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you start an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.

  • Introduction to Digital Marketing (4 Hours)
  • Build-up your website ”Host – Domain – WordPress/WIX’’  (15 Hours)
  • Content Marketing (8 Hours)
    • Create Content (Posts – Blogs – Newsletter – infographic)
    • Generate leads with Content Marketing
  • SEO ”Search Engine Optimization” (16 Hours)
    • Local & International Keyword Strategy
    • Search Console
    • Competitors Analysis
    • Keyword Research
    • On Page Optimization
    • Off Page Optimization
    • SEO Tools
  • Social Media Marketing (10 Hours)
  • listening
  • Monitoring
  • Management
  • Social Media Marketing (Part 2 – Paid Activity) (16 Hours)
    • Learn the best practices and the hidden secrets of how to create a successful Facebook campaign
    • Learn the basics of creating social media campaigns on social media platforms (Instagram, Twitter, LinkedIn, Snapchat )
    • Exercise and implement during the in-course workshops
  • Google AdWords and Display Network Advertising (12 hours)
    • Plan and create a successful Google SEARCH & GDN CAMPAIGN 
    • Learn the Pest practices for creating and managing Google AdWords Campaigns
  • Email marketing (4 Hours)
    • Writing Styles and how to ensure an increasing open rate?
    • What are the Email Campaign metrics to look after?
  • Fundamentals of Google Analytics (6 Hours)
    • how does it work
    • Reports
    • Event report
    • Real time
    • Audience
    • Equations
    • Behaviors
    • Conversations
  • Create Digital Marketing Strategy and Plan (4 Hours)
  • Manage full Campaign Activity (Practical) (5 Hours)
  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing
    This diploma benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools

After the completion of this program, participants will be able to:

  • Learn the techniques of building a reliable website without writing a single line of code
  • Reveal the ingredients of viral content by learning the pillars of content marketing
  • Learn the way search engine works and what are the keys to boost your website ranking in the search engine
  • Explore case studies and success stories
  • Develop an implemented experience on how to make the right Social media marketing mix
  • Discover the secrets of creating a successful Online Advertising Campaign on (Google AdWords & Display, Facebook, Twitter, LinkedIn, Instagram,)
  • Practice the advanced techniques and best practices for using online advertising platforms to achieve higher ROI
  • Develop a killer email marketing strategy and drive sales through email
  • Create a reliable Digital Marketing plan and strategy that drives revenue and boosts your organization’s success
  • Dive deep into the internet data to conduct online market research, brand name monitoring and online competition analysis
  • Control your campaigns by learning to set goals and KPIs
  • Monitor and optimize your running campaigns
  • Get well prepared for Google Ads Certificates and Facebook Blue print Exams
  • Language: English/ Arabic
  • Duration: 100 hours

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